摘要
深入了解游客的行为特征才能有针对性地提出旅游开发对策。以陕西省温泉游客为研究对象,对其旅游行为进行了实证研究。采用因子分析法从温泉资源、设施与活动、管理与服务三方面共18个因子对温泉游客的偏好进行分析,在旅游偏好的基础上通过因子-聚类分析法把陕西省温泉游客分为两类,运用方差分析法对两类游客群体的人口特征和旅游行为方面的差异进行比较。研究表明,陕西省温泉游客的偏好有环境、多样性、性价比、舒适性4个公因子,对四个公因子进行聚类分析,将陕西省温泉游客分为享受体验型和游乐型两类,这两类游客在职业、出行次数和旅游经历评价三个方面的差异达到了显著水平。针对陕西省温泉游客的行为特征,提出“温泉小镇”“泛温泉产业”“御温泉”三种开发模式。
Only by deeply understanding the behavior characteristics of tourists can we put forward targeted tourism development countermeasures.This paper takes the tourists who travel in hot springs in Shaanxi Province as the research object,and makes an empirical study on their tourism behavior.Using factor analysis method,the paper analyzes the preference of hot spring tourists from 18 factors in three aspects:hot spring resources,facilities and activities,management and service.On the basis of tourism preference,tourists to hot springs in Shaanxi Province are divided into two categories by factor cluster analysis method,and the differences in population characteristics and tourism behavior between the two groups of tourists are compared by analysis of variance.The research shows that the preference of tourists to hot springs in Shaanxi Province has four common factors:environment,diversity,cost performance and comfort.Through cluster analysis of these four common factors,tourists to hot springs in Shaanxi Province are divided into enjoyment experience type and amusement type.The differences between these two types of tourists in terms of occupation,number of trips and evaluation of tourism experience have reached a significant level.The paper also proposes three development models of“hot spring town”,“pan hot spring industry”and“Royal hot spring”based on the behavior characteristics of tourists to hot springs in Shaanxi Province.
作者
温煜华
WEN Yu-hua(Gansu Development Research Institute,Party School of the CPC Gansu Provincial Committee(Gansu Administration College),Lanzhou 730070,Gansu)
出处
《宝鸡文理学院学报（社会科学版）》
2021年第5期25-33,共9页
Journal of Baoji University of Arts and Sciences：Social Science Edition
基金
国家社会科学基金资助项目:黄河重要水源补给区生态红线的划定及民族地区经济转型发展研究(项目编号:15XMZ090)。
关键词
温泉旅游
游客行为
开发模式
陕西省
hot spring tourism
tourist behavior
development model
Shaanxi Province
