摘要
通过问卷调查研究熊岳镇大众经济型温泉景区游客行为特征，主要从游客的人口统计学特征、游前决策行为和游中行为、空间行为及游后满意度等方面着手，分析得出大众经济型温泉景区游客的人口统计学特征是其收入和消费水平均不高，以3l～45岁的人居多，企事业单位职员和离退休人员占多数。了解的途径多为亲友的介绍，其旅游方式大多是亲友同行的自驾游，且多为短途常客。客源地以营口、大连和沈阳为主。游后总体满意度和忠实度较高。在探讨游客行为特征的基础上提出注重口碑效应、完善旅游接待设施、建立旅游产业链、打造特色品牌等策略。
Use questionnaire surveys of visitor＇s behavior in affordable hot springs of Xiongyue Town to research visitor＇s demographic characteristics, decision for tourist and the behavior of tourist, spatial behavior and satisfaction of tourist. The conclusion of the demographic characteristics was that tourists had low income and consumption for tourism. The majority of tourists who were employed in enterprise and business or they were retired were 31 - 45 years old. Tourists who came from Yingkou. Dalian and Shenyang knew the hot springs mainly from their relatives and friends. They traveled with their relatives and friends by their own transportation. Put forward some strategies based on the study of characteristics of tourists, such as pay attention to word of mouth, improve the facilities, establish tourism industry chain, create special brand, etc.
出处
《云南地理环境研究》
2013年第3期94-99,共6页
Yunnan Geographic Environment Research
基金
辽宁省社科规划基金项目(L11BJY017)
关键词
大众经济
温泉
游客行为
市场营销策略
熊岳镇
affordable
hot springs
visitor＇s behavior
marketing strategy
Xiongyue Town
