摘要
随着乡村振兴战略的提出与实施,社会各个领域为贯彻落实此战略,纷纷开始尝试创新营销策略,电子商务模式也应运而生。以乡村振兴战略为背景,分析电子商务助力皮革产业发展的优势,以及皮革制品电子商务模式,并进一步提出了基于电子商务的皮革产业发展策略,即落实电子商务助力皮革产业战略;构建并健全皮革产业电子商务园区;全方位启动县级皮革公共品牌建设;全面推进新经济助力皮革产业形式。
With the proposal and implementation of the rural revitalization strategy,in order to implement this strategy,all sectors of society have begun to try innovative marketing strategies,and the e-commerce model has e-merged as the times require.Based on the background of rural revitalization strategy,the advantages of e-commerce in promoting the development of leather industry and the e-commerce mode of leather products were analyzed,and the development strategy of leather industry based on e-commerce was put forward.That is,to implement the strategy of e-commerce in promoting leather industry,build and improve the leather industry e-commerce park,comprehensively start the construction of county-level leather public brand,and promote the new economy in an all-round way and boost the development of leather industry.
作者
刘婉莹
LIU Wanying(Xi’an Aeronautical Polytechnic Institute,Xi’an 710089,China)
出处
《中国皮革》
CAS
2021年第10期33-35,39,共4页
China Leather
基金
陕西高等教育教学改革研究项目(19CY011)
校级教改专项课题(21xhjgzx009)
校级科研课题(20XHSK-02)。
关键词
乡村振兴战略
电子商务
皮革产业
皮革制品企业
发展模式
rural revitalization strategy
electronic commerce
leather industry
leather products enterprises
development model
