摘要
伴随着互联网技术和信息技术的迅猛发展,电子商务在国际贸易往来中扮演着越来越重要的角色。其中跨境电商作为电子商务领域中的重要分支,成为继PC电商及移动电商之后的最崭新的一块拼图。文中基于我国中小外贸企业跨境电商业务的发展现状,指出其发展过程中存在的跨境电商应用意识淡薄、产品同质化现象严重、平台物流体验不佳等问题,进而尝试提出相应对策建议,以期提升中小外贸企业开展跨境电商业务的核心竞争力。
With the rapid development of Internet technology and information technology,e-commerce plays an increasingly important role in international trade. Among them,cross-border e-commerce,as an important branch in the field of e-commerce,has become the most brand-new puzzle after PC e-commerce and mobile e-commerce. This article is based on our country small and medium-sized foreign trade enterprises cross-border business development present situation,points out its existing in the development process of cross-border electricity application consciousness,product homogeneityphenomenon serious,platform,logistics experience,then try to put forward the corresponding countermeasures and Suggestions,in order to promote small and medium-sized foreign trade enterprises to carry out cross-border electricity business core competitiveness.
作者
陈紫菱
贝淑华
CHEN Zi-ling;BEI Shu-hua(Nanjing Forestry University,College of Economic and Management,Nanjing 210037,China)
出处
《物流工程与管理》
2019年第5期109-110,86,共3页
Logistics Engineering and Management
关键词
中小企业
跨境电商
现状
竞争力
small and medium-sized enterprises
Cross-border e-commerce
present situation
competitiveness
