摘要
【目的/意义】研究MOOC平台上的信息如何影响学习者的知识获取意愿,可以辅助平台优化信息资源管理,提升信息服务质量,有助于MOOC平台的可持续发展。【方法/过程】以“中国大学MOOC”为研究对象,基于启发式—系统式模型构建学习者知识获取意愿影响因素模型,通过python爬虫程序获取数据,采用多元线性回归方法对研究假设展开实证分析,并对结果进行稳健性检验。【结果/结论】课程特征和教师特征作为启发式线索,评论特征作为系统式线索均能影响学习者的知识获取意愿。其中,国家精品课程、教师的粉丝数、教师的回帖数正向影响学习者的知识获取意愿。课程评分、评分差异性和评论文本长度负向影响学习者的知识获取意愿。中性评论占比对学习者的知识获取意愿没有显著影响。课程评分在评分差异性影响学习者知识获取意愿的过程中起负向调节作用。【创新/局限】完善了在线教育环境中学习者知识获取意愿研究领域的理论框架,对MOOC平台提高信息服务水平有重要意义。
【Purpose/significance】Researching on MOOC users'willingness to acquire knowledge can assist the MOOC platform to optimize information resource management and improve their quality of information services,which are of great significance to the sustainable development of the MOOC platform.【Method/process】Taking"MOOC of Chinese universities"as the research object,this paper constructeda model of the influence factors of learners'knowledge acquisition willingness based on heuristic-systematic model.We collected data through web crawlers,and the research hypothesis was empirically analyzed by multiple linear regression methods.Finally,we tested the robustness of the results.【Result/conclusion】The results show that:curriculum features and teacher characteristics as heuristic cues,and review features as systematic cues can affect learners'knowledge acquisition intention.Specifically,the national excellent courses,the number of teachers'fans and the number of teachers'replies positively affect learners'willingness to acquire knowledge.Course score,score difference and comment text length negatively affect learners'knowledge acquisition intention,while the proportion of neutral comments has no significant impact on learners'knowledge acquisition intention.Curriculum scoring plays a negative moderating role in the process that the differences of scores affect learners'willingness to acquire knowledge.【Innovation/limitation】Improving the theoretical framework of the research field of learners'willingness to acquire knowledge in online education environment,which is of great significance for MOOC platform to improve the level of information service.
作者
吴江
马芸芸
蔡婧璇
WU Jiang;MA Yun-yun;CAI Jing-xuan(School of Information Management,Wuhan University,Wuhan 430072,China;Center for E-commerce Research and Development of Wuhan University,Wuhan 430072,China)
出处
《情报科学》
CSSCI
北大核心
2021年第9期50-58,共9页
Information Science
基金
国家自然科学基金项目“信息不对称驱动的共享经济去中心化机制与风险的复杂性研究”(71874131)。
关键词
启发式—系统式模型
信源可信度
知识获取意愿
慕课
LSTM
heuristic-systematic model
credibility of information source
willingness to acquire knowledge
MOOC
LSTM
