摘要
在乡村振兴战略的宏大背景下,大学生返乡创业迎来了重要的机遇期。选取江苏省内高校盐城籍大学生为研究对象,对问卷调查和个别访谈的结果进行统计分析,梳理出大学生返乡创业意愿的影响因素。研究表明,大学生的专业、家庭所在地、父母职业、家庭经济情况、家庭支持创业程度、有无创业经历、税收优惠程度、贷款优惠度、用地优惠度、乡村特色产业发展等因素是影响盐城籍大学生返乡创业的重要因素。基于此,提出从政府层面完善创业扶持政策,激发大学生返乡创业活力;从高校层面健全联动机制,丰富大学生创业实践经历;从社会层面优化乡村创业服务环境,营造乡村创业氛围等提升策略,打造盐城大学生返乡创业的双赢格局。
In the new era featured with“rural revitalization strategy”,it is high time the college students returned to the rural area for entrepreneurship.The researcher makes an analysis on the Yancheng students in the colleges of Jiangsu Province,through questionnaires and interviews.The results show that there are many important influential factors,such as students’major,family location,parents’occupation,family economic condition,family support for entrepreneurship,entrepreneurial experience,tax incentives,favorable policies for loan and land,rural characteristic industry development and so on.Based on this,the researcher proposes motivation strategies:to improve the support policy of the government to stimulate the vitality of college students;develop the linkage mechanism to enrich college students’entrepreneurial experience;optimize the service for entrepreneurship,create a favorable environment.Therefore we can create a win-win situation for the students to return home and start their own businesses.
作者
施桂红
SHI Gui-hong(Yancheng Teachers University, Yancheng, Jiangsu, 224007, China)
出处
《盐城师范学院学报（人文社会科学版）》
2021年第4期54-64,共11页
Journal of Yancheng Teachers University（Humanities & Social Sciences Edition)
基金
盐城市政府社会科学基金项目“全面推进乡村振兴背景下盐城大学生返乡创业影响因素及提升策略研究”(21skC1)。
关键词
乡村振兴
创业教育
双创
创业政策
rural vitalization
entrepreneurial education
mass entrepreneurship and innovation
entrepreneurship policy
