摘要
全民健身战略的实施有效促进了马拉松赛事的可持续发展。该研究以西安马拉松为例,分析了西安马拉松赛事发展现状及其存在的问题,如市场化运作程度不高、赛道设置不合理、部分群众缺乏科学的运动认知、破坏城市生态环境等,探讨了马拉松赛事的举办对西安历史文化古迹、市民行为、城市文化建设方面的影响,提出了西安马拉松发展策略,如加大宣传力度,加强市场化运作程度;优化赛道设计,充分发挥资源优势;增强群众参与马拉松赛事的科学认识;保护生态环境等,目的在于使马拉松赛事向着更加健康、稳定的方向蓬勃发展。
The implementation of the national fitness strategy has effectively promoted the sustainable development of marathon events.Taking the Xi'an marathon as an example,this study analyzes the development status of the Xi'an marathon and its existing problems:low market operation;unreasonable track settings;some people lack scientific sports awareness;destroy the urban ecological environment and discuss The impact of the marathon event on Xi'an's historical and cultural monuments,civic behavior,and urban cultural construction.The Xi'an marathon development strategy is proposed:increase publicity,strengthen market-oriented operation;optimize track design,give full play to resource advantages,and enhance the masses the scientific understanding of participating in the marathon;the purpose of protecting the ecological environment is to make the marathon flourish in a more healthy and stable direction.
作者
肖晶
李艳茹
赵杨
XIAO Jing;LI Yanru;ZHAO Yang(Shaanxi Normal University,Xi'an,Shaanxi Province,710119 China)
出处
《当代体育科技》
2021年第24期127-129,共3页
Contemporary Sports Technology
