摘要
目前学术界对平台型企业社会责任还没有形成统一观点,其概念也未有明确、科学、统一的界定,而实践中却早已出现超越传统企业社会责任内容边界的实践行为。本文利用扎根理论研究方法对平台型企业社会责任的内涵及维度展开了探索性研究,并实证检验了模型的有效性。研究结果显示,平台型企业社会责任的构成维度包括独立运营主体社会责任和商业运营主体社会责任。其中,独立运营主体社会责任包括合法责任、平台质量责任和高阶功能责任;商业运营主体社会责任包括审查责任、用户行为规范责任、责任生态系统建设责任。据此,本文提出提升责任意识、规范责任分层及完善履责体系的管理建议。
At present,the academic community has not formed a unified view on the platform corporate social responsibility,and its concept has no clear,scientific and unified definition.However,in practice,there are some practical behaviors beyond the content boundary of traditional corporate social responsibility.This paper explores the connotation and dimensions of platform corporate social responsibility by using the grounded theory,and verifies the effectiveness of the model.Results show that the composition dimensions of platform CSR include independent operation subject platform CSR and business operation subject platform CSR.Among them,the social responsibility of independent operation subjects includes legal responsibility,platform quality responsibility and high-level service responsibility,and the social responsibility of business operation subjects includes access reviewing responsibility,user-behavior responsibility and ecosystem construction responsibility.Finally,this paper puts forward the management suggestions of enhancing the sense of responsibility,making the scientific responsibility stratification and improving the responsibility performance system.
作者
黄慧丹
易开刚
Huang Huidan;Yi Kaigang
出处
《企业经济》
北大核心
2021年第7期31-41,共11页
Enterprise Economy
基金
国家社会科学基金青年项目“平台经济视域下企业社会责任的多方博弈与多中心协同治理研究”(项目编号:19AGL009)。
关键词
平台型企业
社会责任
扎根理论
结构维度
探索研究
platform enterprise
CSR
grounded theory
structural dimension
exploratory research
