摘要
全球经济一体化使得国际商务活动快速发展,国际商务活动中处于劣势一方要模仿和学习处于优势一方的行为范式达到融入国际商务圈的目的。模因论以生物学中的演化规则来类比文化传承过程,本文对模因论在高校商务英语教学中的应用进行研究。结果表明:模因论的应用有助于增进教学认知,优化教学方式,重构教材体例,完善教学评价。在实际教学过程中融入模因理论的核心要义,能激发学生模仿意愿,促使学生建立辩证观和获得主流商务意识。本论文的研究对提升高校商务英语教学质量具有一定的参考价值。
The global economic integration makes the international business activities develop rapidly.The inferior party in the international business activities should imitate and learn the behavior paradigm of the superior party,so as to integrate into the international business circle.Memetics theory compares the process of cultural inheritance with the evolutionary rules in biology.This paper studies the application of Memetics theory in College Business English teaching.The results show that the application of Memetics theory helps to enhance teaching cognition,optimize teaching methods,reconstruct teaching materials and improve teaching evaluation.In addition,in the actual teaching process,we should integrate the core of meme theory,stimulate students’willingness to imitate,promote students to establish a dialectical view and obtain the mainstream business consciousness.The research of this paper has a certain reference value to improve the quality of Business English teaching in colleges and universities.
作者
沈云
SHEN Yun(School of Foreign Languages, Chuzhou University, Chuzhou 239000)
出处
《吉林农业科技学院学报》
2021年第3期107-110,共4页
Journal of Jilin Agricultural Science and Technology University
基金
安徽省教育厅一般教研项目(2020jyxm1329)。
关键词
模因理论
商务英语
应用
高校
Memetic theory
Business English
application
college
