摘要
观看短视频已经成为数字时代农村文化生活新风尚。本文从农民热衷观看短视频的现象出发,采用个案研究方法,重点剖析了农村文化生活新秩序形成的内在和外在动因,以及数字赋权对农民文化生活带来的双重影响。研究发现,村庄公共文化资源供给的稀缺、互联网技术进步带来的数字赋权、村民个体在私人生活领域的"去集体化"、农村家庭内部的结构性转变是推动农村文化生活新秩序形成的主要动因。短视频等新媒介在农村社会的盛行,一方面能够帮助农民镌刻集体记忆、提升自我价值、实现自我表达,另一方面也给他们带来屏幕成瘾、孤独感强化、家庭冲突频发等负面影响。因此,需要辩证认识短视频等新媒介对农民文化生活的影响。政府应探索符合农民主体性需求的公共文化资源供给模式,引导短视频平台提供优质的视频内容,这是数字时代和乡村文化振兴的应有之义。
Watching short video clips has gradually become a new trend of rural cultural life in the digital era.Based on the phenomenon that farmers are keen to watch short video clips,this article adopts the method of case study and analyzes the internal and external motivations behind the formation of a new order of rural cultural life and the dual impact of digital empowerment on farmers’cultural life.The study finds that the scarcity of village public cultural resources,the"digital empowerment"brought about by the advancement of Internet technology,the"decollectivization"of individual villagers in the field of personal life,and the structural changes within rural households are the main reasons for the formation of the new order of rural cultural life.The prevalence of new media such as short video clips in rural society can help farmers engrave collective memories,enhance self-worth,and achieve self-expression.Meanwhile,it can produce the negative effects such as screen addiction,increased loneliness,and frequent family conflicts.Therefore,it is necessary to dialectically understand the impact of short video clips on farmers’cultural life.The government should explore the supply mode of public cultural resources that meets the subjective needs of farmers and guide short video platforms to provide high-quality video content.This is the proper meaning of the digital era and the revitalization of rural culture.
作者
刘天元
王志章
LIU Tianyuan;WANG Zhizhang
出处
《中国农村观察》
CSSCI
北大核心
2021年第3期114-127,共14页
China Rural Survey
基金
国家社会科学基金重点项目“西部地区精准脱贫与乡村振兴融合的路径设计与政策协同研究”(项目编号:18ASH006)的资助。
关键词
短视频
资源稀缺
数字赋权
农村文化生活
Short Video Clip
Scarcity of Resource
Digital Empowerment
Cultural Life in Rural Area
