摘要
随着互联网的发展,网络群体性事件频发,深入研究网络群体性事件微博舆情下不同传播主体在各阶段的主题分布及演化趋势,探索舆情传播规律,可为舆情治理提供参考%研究以“苟晶事件”为例,爬取该事件的微博原创及评论数据,基于生命周期理论将其划分为五阶段:潜伏期、爆发期、蔓延期、反复期和衰退期%采用LLDA-WK模型来识别舆情主题,进而研究网络群体性事件中不同传播主体之间的传播关系和在各阶段下的舆情主题分布和演化趋势,最后提出类似网络群体性事件的管控和治理建议。
With the development of the Internet,network mass incidents frequently occur.In-depth study of the topic distribution and evolution trend of different communication subjects in various stages under the microblog public opinion of network mass incidents,and exploring the law of public opinion transmission can provide references for public opinion governance.Taking the"GouJing Incident"as an example,this study collected the original microblog and comment data of this incident,and divided it into five stages based on the life cycle theory:incubation period,outbreak period,spread period,recurrence period and decline period.It used LLDA-WK model to identify the themes of public opinion,and then studied the communication relationship between different communication subjects in network mass events,and the distribution and evolution trend of public opinion themes at various stages,and finally proposed management and governance suggestions for similar network mass events.
作者
曾鸣
姜慧玲
ZENG Ming;JIANG Hui-ling(School of Management,Hangzhou Dianzi University,Hangzhou Zhejiang 310018,China)
出处
《信息与管理研究》
2021年第2期28-40,共13页
Journal of Information and Management
