摘要
【目的/意义】重大突发事件政府新媒体舆论场谣言的广泛传播,会造成社会恐慌,激化社会矛盾,影响社会稳定团结。为此,需要对舆论场中的谣言进行研究,促使其尽快消减,使其不利影响最小化。【方法/过程】首先,本文在对政府新媒体舆论场谣言类型与谣言传播原因分析的基础上,将谣言传播划分为产生、扩散、高潮、消减与平息等五个环节。然后,分析政府新媒体舆论场谣言传播过程中居民情绪与媒体素养对于谣言传播的影响,结合谣言本体的重要性与模糊性,构建政府新媒体舆论场谣言的传播、扩散与消减模型。最后,以新冠疫情为例,对所构建的模型进行验证。【结果/结论】实证结果显示:事件的重要性、模糊性与居民情绪是推动谣言传播的主要因素,而媒体素养则对谣言的传播发挥抑制作用。基于此,本文针对重大突发事件政府新媒体舆论场谣言,提出相关治理策略。【创新/局限】本研究为有效控制谣言,确保社会稳定团结提供一定帮助。但由于案例单一,验证结果较局限,日后可进一步深化。
【Purpose/significance】The wide spread of rumors in the government’s new media public opinion field in major emergencies will cause social panic,intensify social contradictions,and affect social stability and unity.To this end,it is necessary to study the rumors in the public opinion field,prompt them to be reduced as soon as possible,and minimize their adverse effects.【Method/process】First,based on the analysis of the types of rumors in the government’s new media public opinion field and the reasons for the spread of rumors,this paper divides the spread of rumors into five stages:generation,diffusion,climax,reduction and calm.Then,it analyzes the influence of residents’emotions and media literacy on the spread of rumors in the government’s new media public opinion field,and combines the importance and ambiguity of the rumor ontology to construct the spread,diffusion and reduction model of rumors in the government’s new media public opinion field.Finally,taking the new crown epidemic as an example,the constructed model is verified.【Result/conclusion】The empirical results show that the importance of events,ambiguity and residents’emotions are the main factors that promote the spread of rumors,while media literacy has an inhibitory effect on the spread of rumors.Based on this,this paper proposes relevant governance strategies for the rumors in the government’s new media public opinion field for major emergencies.【Innovation/limitation】This study provides some help for effectively controlling rumors and ensuring social stability and unity.However,due to the single case,the verification results are relatively limited,which can be further deepened in the future.
作者
吴布林
刘昱琪
李光
WU Bu-lin;LIU Yu-qi;LI Guang(School of Marxism,Guangxi Normal University,Guilin 541004,China;School of Communication,Linyi University,Linyi 276000,China)
出处
《情报科学》
CSSCI
北大核心
2022年第11期33-39,共7页
Information Science
基金
国家社会科学基金西部项目“强化党对重大突发事件新闻媒体舆论场主导权对策研究”(20XDJ003)。
关键词
重大突发事件
谣言传播
扩散与消减
居民情绪
媒体素养
谣言本体
major emergencies
rumor spreading
diffusion and reduction
residents’emotions
media literacy
rumor noumenon
