摘要
体育赛事举办地居民对体育赛事的支持态度是体育赛事成功举办的关键因素,体育赛事涉入度与心理收益会对支持态度产生重要影响,但影响路径和机制尚不明晰。依据社会交换理论,构建以心理收益为中介的“体育赛事涉入度-心理收益-支持态度”理论模型,运用问卷调查法等,以“上海网球大师赛”为例,向上海市16个辖区的居民发放问卷,并收回问卷1302份,对问卷进行统计分析,检验了构建的理论模型。检验结果显示:被调查居民的体育赛事涉入度和心理收益均对其支持态度产生影响;被调查居民的心理收益在体育赛事涉入度与支持态度之间起中介效应;被调查居民的人口社会学特征变量在体育赛事涉入度、心理收益、支持态度关系路径中产生的影响存在显著差异。建议:拓宽上海地区居民体育赛事涉入渠道;增强上海地区居民对体育赛事的心理收益感知;上海市举办体育赛事要充分重视上海地区居民的体育赛事涉入度、心理收益、支持态度之间因人口社会学特征变量产生影响而存在的差异。
The residents’supportive attitude towards the sport events is the key factor to the success of the sport events.Sport event involvement and psychological income play an important role in support attitudes,but the pathway and mechanism of the effect are still unclear.Based on the social exchange theory,this paper constructs a theoretical model of“sport event involvement degree-psychological income-support attitude”mediated by psychological income.By using the method of questionnaire,taking“Shanghai Tennis Masters”as an example,the questionnaire was sent to residents in 16 districts of Shanghai,and 1302 questionnaires were collected.The statistical analysis was conducted to test the theoretical model constructed in this study.The result shows that individuals’support attitudes toward the hosting of sport events were influenced by both sport event involvement level and psychological income.Psychological income plays a mediating role between sport event involvement and support attitude.The effects of demographic and sociological characteristics variables on sport event involvement,psychological income,and support attitude are significantly different.It is suggested to broaden the access channels of sports events for Shanghai residents;to enhance the residents’perception of the psychological income of sports events in Shanghai;and to pay full attention to the psychological income and support attitude of the residents in Shanghai due to the influence of demographic and sociological characteristics.
作者
张峰筠
刘东锋
吴殷
宋昱
ZHANG Fengyun;LIU Dongfeng;WU Yin;SONG Yu(Shanghai University of Sport,Shanghai 200438,China)
出处
《首都体育学院学报》
CSSCI
北大核心
2021年第3期316-325,347,共11页
Journal of Capital University of Physical Education and Sports
关键词
体育管理
体育赛事
涉入度
心理收益
居民支持态度
sport management
sport events
involvement degree
psychological income
residents’support attitude
