摘要
针对由一个供应商与多个零售商组成的供应链系统,考虑代销直供模式下零售商开展促销活动且供应商分担部分促销成本的情形,研究了零售商的公平偏好对供应链各成员利益的影响与决策问题。分别构建了公平中性情况下的决策模型与考虑主导型零售商公平偏好的决策模型,并据此比较了传统模式与代销直供模式。结果发现:相较于传统模式,代销直供模式会为零售商带来明显的利润增量,而供应商的利润增减则取决于物流费用的增减;同时,主导型零售商公平偏好的存在会增大供应商的利润损失及其自身的利润增量,减小跟随型零售商的利润增量;面对主导型零售商的公平偏好时,供应商为维护自身长远利益,会做出暂时的利益牺牲,激励主导型零售商加大促销力度,实现双赢,而跟随型零售商的利益会被动地随着主导型零售商对不公平的厌恶程度而变化。
In this paper,in view of a supply chain system composing of one supplier and multiple retailers,and considering the situation where the retailers carry out promotional activities under drop shipping and the supplier undertakes part of the promotion costs,we studied how the fair preference of the retailers would affect the interests of the supply chain members and the relevant decision-making issues.Next,we established respectively the neutral decision-making model and the decision-making model considering the fair preference of the dominant retailer.Based on this,we compared the traditional mode and the drop shipping mode.The result showed that compared with the traditional mode,the drop shipping mode would bring obviously increased profit for the retailers,and the increase or decrease of the supplier’s profit depended on the increase or decrease of the logistics cost;at the same time,the fair preference of the dominant retailer would increase the supplier’s profit loss and its own profit increment,and reduce the profit increment of the follower retailers;and finally,when faced with the fair preference of the dominant retailer,the supplier would make temporary sacrifices in order to maintain its long-term interests,and encourage the dominant retailer to increase its promotion efforts to achieve a win-win situation,while the benefits of the follower retailers would passively change with the degree of aversion of the dominant retailer toward unfairness.
作者
彭文雯
崔堃
赵勇
PENG Wenwen;CUI Kun;ZHAO Yong(Department of System Science&Engineering,School of Artificial Intelligence&Automation,Huazhong University of Science&Technology,Wuhan 430074;The Key Laboratory of Image Information Processing&Intelligent Control Ministry of Education,Wuhan 430074,China)
出处
《物流技术》
2021年第5期18-27,80,共11页
Logistics Technology
基金
国家自然科学基金项目(71471069)
中央高校基本科研业务费专项基金(HUST:2017KFYXJJ178)。
关键词
公平偏好
代销直供
零售商
促销行为
fair preference
drop shipping
retailer
promotion behavior
