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公平偏好、参照点效应和三级供应链的运作 被引量:16

Fairness preference, reference point effect and operation research in three layer supply chains
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摘要 在"制造商-分销商-零售商"三级供应链框架下,引入参照点效应,考察分销商公平偏好对于供应链运作造成的影响.研究发现:当分销商具有以下游零售商收益为参照点的公平偏好时,供应链整体收益小于或等于分销商公平中性时的状态;而当分销商具有以上游制造商收益为参照点的公平偏好时,供应链整体收益大于或等于分销商公平中性时的状态,因此能够改善供应链的运作效率.最后通过数值仿真验证了结论的正确性. A manufacturer-distributor-retailer supply chain is studied, and the impact on the supply chain operations caused by distributor's fairness preference with the different reference points is examined. It is found that the whole supply chain's profit is less than or equal to that as the distributor is complete rationality when the distributor has fairness preference with the downstream retailer's profit as a reference point, but it is more than or equal to that as the distributor is complete rationality when the distributor has fairness preference with the upstream manufacturer's profit as a reference point. Finally, a numerical simulation is provided to verify the correctness of the conclusion.
出处 《控制与决策》 EI CSCD 北大核心 2015年第5期859-864,共6页 Control and Decision
基金 国家自然科学基金项目(71371086) 江苏省高校人文社科优秀创新团队建设项目(2013CXTD011)
关键词 行为运筹 三级供应链 公平偏好:参照点效应 behavior operation: three layer supply chains: fairness preference: reference point effect
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