摘要
基于集群生态圈理论和集群共享性资源理论,系统分析了产业集群生态圈的构成主体及主体之间的互动对集群品牌价值的影响机制,使用我国74个茶叶集群的面板数据进行检验。结果表明:龙头企业带动和科研机构创新通过正向促进集群品牌功能要素与象征要素来提升集群品牌价值;政府机构引导和中介机构服务通过正向促进集群品牌功能要素来提升集群品牌价值,但无法通过促进集群品牌象征要素来提升集群品牌价值;龙头企业与政府机构的互动通过正向促进集群品牌功能要素来提升集群品牌价值,但无法通过促进集群品牌象征要素来提升集群品牌价值;但是龙头企业与中介机构及科研机构的互动对集群品牌价值的影响均不显著。
Based on cluster ecosystem theory and cluster sharing resource theory, this paper analyzes the influence mechanism of the components of the industrial cluster ecosystem and the interaction between the components on the brand value of the cluster. The empirical test was carried out by using the panel data from 74 tea clusters in China. The result shows that the leading enterprises’ leading and research institutions’ innovation can enhance cluster brand value by positively promoting the functional elements and symbolic elements of cluster brand. The governments’ guidance and intermediaries’ service can positively promote the functional elements of the cluster brand to enhance the cluster brand value, but it cannot do so through symbolic elements of cluster brand. The interaction between leading enterprises and government agencies enhances the brand value of the cluster by positively promoting the functional elements of the cluster brand, but it cannot enhance the value of the cluster brand by promoting the symbolic elements of the cluster brand.However, the interaction between leading enterprises and intermediaries and the interaction between leading enterprises and research institutions has no significant impact on cluster brand value.
作者
杜建刚
孟朝月
刘宇萌
DU Jian-gang;MENG Chao-yue;LIU Yu-meng(Business school,Nankai University,Tianjin 300071)
出处
《软科学》
CSSCI
北大核心
2021年第3期29-34,48,共7页
Soft Science
基金
国家自然科学基金项目(71972107)。
关键词
集群生态圈
集群共享性资源
集群品牌要素
集群品牌价值
industrial cluster ecosystem
shared cluster resources
cluster brand elements
cluster brand value
