摘要
通过考虑消费者剩余,企业利润中引入承担社会责任参数,建立了具有异质性有限理性的古诺寡头博弈竞争模型,分析利润相关参数对系统博弈均衡稳定性的影响,并进行了数值模拟。研究表明单方有限理性系统比双方有限理性系统稳定。产品成本超过一定阈值应避免产量竞争,可以通过承担社会责任,提升产品价格来增加利润,但当企业承担社会责任增加时,系统稳定性降低。此时降低调整产量的速度,观察竞争对手产量调整速度,避免系统进入混沌状态,失去最优产量优势。
By considering consumer surplus,this paper introduced the social responsibility parameter into enterprise profit,established the Cournot oligopoly game competition model with heterogeneous bounded rationality,analyzed the influence of profit related parameters on the system game equilibrium,and carried out a numerical simulation.The research shows that the one-sided bounded rationality system is more stable than the two-sided bounded rationality system.When the product cost exceeds a certain threshold,enterprises should avoid production competition and increase profits by assuming social responsibilities and increasing product prices.However,when enterprises take on more social responsibilities,the system would be less stable.At this time,enterprises should adjust and reduce production and observe the productive rate of competitors,so as to avoid systematic chaos and losing the advantage of optimal production.
作者
张玲
张峥
ZHANG Ling;ZHANG Zheng(Business School,University of Shanghai for Science&Technology,Shanghai 200093,China)
出处
《物流技术》
2021年第3期59-64,101,共7页
Logistics Technology
基金
国家自然科学基金资助项目(71371124)
沪江基金“研究基地专项”(A14006)
上海市一流学科项目“管理科学与工程”(S1201YLXK)。
关键词
企业社会责任
异质性
有限理性
制造商
产量博弈均衡
corporate social responsibility
heterogeneity
bounded rationality
manufacturer
product game equilibrium
