摘要
创业孵化平台是一种通过互联网连接并赋能双边市场,能更好地实现供需资源配置优化的新型商业孵化器。本文运用案例研究方法,以猪八戒网为研究对象,从机制设计理论视角探讨创业孵化平台赋能促进供需双方资源配置优化的过程与机制。结果表明:创业孵化平台赋能机制能有效促进平台与供需双方的资源配置优化,即结构赋能机制激发资源配置的意愿,资源赋能机制创造资源配置的条件,数据赋能机制提升资源配置的效率。本文构建了创业孵化平台赋能机制促进资源配置优化的理论模型,为创业孵化平台实现资源配置优化提供了新的解释逻辑,这对于创业孵化平台高质量发展具有较好的理论价值和实践意义。
The entrepreneurial incubation platform is a new type of business incubator that connects and empowers bilateral markets through the Internet,and can optimize the allocation of supply and demand resources.Based on the empowerment theory,it used the case study method taking the Zhubajie as the research object,discussed how the entrepreneurial incubation platform promoting the process of resource matching between resource supply and demand from the research perspective of empowerment mechanism design theory.It finds that the enabling mechanism of the entrepreneurial incubation platform promotes the matching of resources between the supply and demand sides optimally.Among them,the structural empowerment mechanism stimulates the willingness to allocate resources;the resource enabling mechanism creates the conditions for allocation of resources;the data empowerment mechanism enhances the efficiency of resource allocating.It constructs the theoretical model of the empowerment mechanism of entrepreneurial incubation platform to promote the optimization of resource allocation,which has important theoretical value and practical significance for high-quality development of entrepreneurial incubation platform.
作者
周文辉
何奇松
ZHOU Wen-hui;HE Qi-song(Business School,Central South University,Changsha 410083,China)
出处
《研究与发展管理》
CSSCI
北大核心
2021年第1期162-174,共13页
R&D Management
基金
国家自然科学基金面上项目“赋能型创业孵化平台价值共创:动因、机制与路径”(71974210)
湖南省学位与研究生教育改革研究项目“基于在线教育平台赋能的MBA师生教学价值共创研究:以营销管理课程为例”(2020JGYB040)
国家社会科学基金重大项目“智能制造关键新材料创新突破的国家战略研究”(18ZDA061)。
关键词
创业孵化平台
赋能
机制设计
资源配置优化
entrepreneurial incubation platform
empowerment
mechanism design
resource allocation optimization
