摘要
为切实增强梅州市客家文化旅游区竞争力,通过文献分析法以及田野分析法提炼出梅州市客家文化旅游区评价指标因素,采取层次分析法构建梅州客家文化旅游产业竞争力模型,从外部环境、内部环境、经济发展、发展潜力四个维度对旅游业专业人士开展问卷调查,最终确定各个因素权重。在此基础上,通过对权重结果的分析,探索出目前梅州市客家文化旅游产业需要从区开发管理能力、基础设施、地理位置、交通条件和政策完备性五个要素进行改善,提出要从挖掘品牌、集群建设、基础设施建设、旅游人才培训、加快经济发展等方面进行重点建设,为政府提升当地文化旅游区竞争力提供有益借鉴。
In order to effectively enhance the competitiveness of the Hakka cultural tourism area in Meizhou,the evaluation index factors of the Hakka cultural tourism area in Meizhou are extracted through the literature analysis method and the field analysis method,and the analytic hierarchy process is adopted to construct the competitiveness model of the Hakka cultural tourism industry in Meizhou.,Internal environment,economic development,and development potential.A questionnaire survey will be conducted on tourism professionals to determine the weight of each factor.On this basis,through the analysis of the weighting results,it is explored that the current Hakka cultural tourism industry in Meizhou needs to be improved from the five elements of district development management capabilities,infrastructure,geographical location,traffic conditions and policy completeness.Exploring branding,cluster construction,infrastructure construction,training of tourism talents,and accelerating economic development,and other key constructions,to provide useful reference for the government to enhance the competitiveness of local cultural tourism areas.
作者
古亮锋
庞颖怡
Gu Liangfeng;Pang Yingyi(Shanghai Customs College,Shanghai 200003)
出处
《对外经贸》
2021年第1期123-127,共5页
FOREIGN ECONOMIC RELATIONS & TRADE
基金
上海海关学院大学生创新创业训练计划项目资助。
关键词
旅游竞争力
层次分析法
文化旅游
客家文化
经济建设
Tourism Competitiveness
Analytic Hierarchy Process
Cultural Tourism
Hakka Culture
Economic Construction
