摘要
根据JF企业2007—2018年数据,采用熵权-突变级数法评价其商业模式创新的变化情况。结果发现,评价结果与已有研究结论高度匹配,验证该评价思路的科学性和可行性;通过对评价结果的分析,可以将目标企业商业模式创新分为3个发展阶段与2个战略转型期,其中各个阶段又有其独特的商业模式;该公司商业模式创新呈现出“总体平稳、阶段波动、创新导向”的特点,同时也反映出商业模式各要素波动的不稳定性。
According to the data of JF enterprise from 2007 to 2018, entropy weight catastrophe progression method is used to evaluate the change of its business model innovation. The results show that the evaluation results are highly matched with the existing research conclusions, which verifies the scientificity and feasibility of the evaluation idea. Through the analysis of the evaluation results, the business model innovation of the target enterprise can be divided into three development stages and two strategic transformation stages, each of which has its own unique business model. The development of business model has the characteristics of "overall stability, stage fluctuation and innovation orientation", and it also reflects the instability of business model elements.
作者
甄俊杰
孙慧
Zhen Junjie;Sun Hui(Center for Innovation Management Research of Xinjiang,Urumqi 830046,China;School of Economnics and Management in Xinjiang University,Urumqi 830046,China;School of Economics and management in Northwestern University,Xi'an 710127,China)
出处
《科技管理研究》
CSSCI
北大核心
2021年第1期48-53,共6页
Science and Technology Management Research
基金
教育部人文社会科学重点研究基地重大招标项目“少数民族地区经济发展与‘丝绸之路经济带’建设研究”(17JJD850002)
新疆高校科研计划项目“新疆绿色低碳循环发展创新团队”(XJEDU2019SI002)。
关键词
商业模式创新
熵权法
突变级数法
创新评价
business model innovation
entropy weight method
catastrophe progression method
innovation evaluation