摘要
本文从财务视角入手,提出了基于取得资源、创造价值、交换价值和回收价值的四维度商业模式研究框架,构建了包含15个指标的商业模式评价体系;以服装类上市公司为样本,利用熵权法以及K-均值聚类方法,将样本服装企业划分成了8类,对每一类企业的商业模式运行特点及财务绩效表现进行了分析,并根据分析结果有针对性地提出了优化服装类企业商业模式的建议。
Starting from the financial perspective, a four-dimensional business model research framework based on resource acquisition, value creation, exchange value and recycling value was proposed in this paper, and a business model evaluation system with 15 indicators was constructed. Then, the clothing listed company was taken as a sample, the entropy weight method and the K-means clustering method was used to divided the sample clothing enterprises into 8 categories and the business model operation characteristics and financial performance of each type of enterprise were shown. Based on the analysis results, the suggestions for optimizing the business model of apparel enterprises were proposed.
作者
邵争艳
陈雪
SHAO Zhengyan;CHEN Xue(Business School,Beijing Institute of Fashion Technology,Beijing 100029,China)
出处
《北京服装学院学报（自然科学版）》
CAS
北大核心
2019年第4期55-62,共8页
Journal of Beijing Institute of Fashion Technology：Natural Science Edition
基金
北京服装学院高水平教师队伍建设专项资金支持项目“新常态下服装业财务绩效指数波动及动因研究”(项目编号:BIFTBJ201808)
关键词
财务视角
商业模式
量化分类
服装业
熵权法
financial perspective
business model
quantitative classification
clothing industry
entropy weight method
