摘要
舆情事件发生后,网民可以在网上自由发表看法和意见,现有研究缺乏讨论评论社区传播内容对网络舆情传播的影响。以仁济医院医生被警察铐走事件为例,基于沉默螺旋理论,从意见相符性和评论文明性两个维度探讨评论内容对舆情传播意愿的影响。结果发现:当受众自身意见与社区评论意见相符时,无论是支持医生还是警察都具有较高的网络舆情传播意愿,而评论社区的不文明评论会抑制受众的舆情传播意愿。此外评论文明性和意见相符性具有交互效应,在不文明评论情境下,社区评论与受众初始意见冲突对网络舆情传播意愿的负向效应更显著;在文明评论情境下,意见冲突对网络舆情传播意愿影响不大。
People can freely write online reviews on public opinion events,but the existing research lacks discussion on the impact of online reviews in news review community on the dissemination of online public opinion.Taking Renji Hospital doctor being tortured by police as an example,this paper,based on Spiral of Silence Theory,discusses the effect of opinion consistency and online uncivil comments on the intention of dissemination of online public opinion.It is found that both opinion consistency and online uncivil comments have significant main effects on the dissemination intention of public opinion.When their attitude is consistent with the community's existing comment attitude,the participants who support doctors or the police are more willing to spread online public opinion.When the news comments are uncivil,the audience's intention of dissemination is lower.In addition,uncivil comments and opinion consistency have an interactive effect.When reviews are uncivilized,the negative effect of inconsistent online reviews on dissemination intention is more significant.When reviews is civil,the audience's intention to express inconsistency is stronger.
作者
赖胜强
Lai Shengqiang(Chongqing University of Technology)
出处
《新闻与传播评论》
CSSCI
2021年第1期47-55,共9页
Journalism & Communication Review
基金
国家社会科学基金一般项目(17BXW063)。
关键词
网络舆情
意见相符
网络不文明
舆情传播意愿
online public opinion
opinion agreement
online uncivil
public opinion dissemination intention
