摘要
[目的/意义]网络舆情是民众生产的信息,主要表达自身的观点和认识,情绪化是网络舆情信息表达的显著特征之一。为了进一步了解舆情信息的情绪化对舆情事件传播的影响,用2个研究分别探讨了爆料者情绪和评论者情绪对受众转发舆情事件意愿的影响。[方法/过程]用意见领袖、普通网民和情绪、理性舆情信息的组间设计,直接对比微博点评信息特性(情绪、理性)下微博转发。[结果/结论]结果发现意见领袖情绪化舆情爆料和普通大众理性舆情爆料更具传播性,众多评论者表现出的群体情绪能促进舆情事件传播。
[Purpose/Significance]Online public opinion is the information produced by the people to express their views,and emotion is one of the significant features of online public opinion.In order to further understand the influence of emotional information on the spread of public opinion events,two lab experiments were conducted to explore the effects of emotional information published by the blowers and commentator on audience's willingness to diffuse public opinion events.[Method/Process]In the first study,a 2(communicators:opinion leaders,ordinary people)×2(public opinion information: emotional,rational) lab experiment was conducted.In the 2nd lab experiment,we compare the micro-blog reviews'diffusion intention of the emotional information to rational information.[Result/Conclusion]The conclusion is that emotional information produced by opinion leaders is more disseminated,while the rational information produced by ordinary people is more disseminated,and commentators'group emotion can promote the dissemination of public opinion events.
作者
唐雪梅
赖胜强
Tang Xuemei;Lai Shengqiang(School of Business,South-west University of Rlitical Science&Law,Chongqing 401120;School of Management,Chongqing University ofTechnical,Chongqing 400054)
出处
《情报杂志》
CSSCI
北大核心
2018年第12期124-129,共6页
Journal of Intelligence
基金
国家社会科学基金"网络舆情危机的回应策略及其效果研究"(编号:17BXW063)
关键词
网络舆情
情绪
舆情传播
意见领袖
情绪化信息
理性信息
online public opinion
emotion
public opinion dissemination
opinion leader
emotional information
rational information
