摘要
创业机会识别对于创业本身起着关键作用,因而也是创业研究领域中的关键问题。对创业机会识别的研究大多数停留在定性分析层面,用定量方法识别创业机会的较少。文章在分析创业机会识别研究的基础上,将信息熵方法引入大学生创业机会评价研究,构建创业机会评价模型并进行实证分析;通过定量的方法为创业者、投资者以及政府机构提供决策参考,在理论和实践方面具有一定价值。
Entrepreneurial opportunity identification plays a key role in entrepreneurship,therefore,it is also a key issue in the field of entrepreneurship research.Most of the researches on the identification of entrepreneurial opportunities focus on the qualitative analysis,there are few quantitative methods to identify entrepreneurial opportunities.Based on the analysis of entrepreneurial opportunity identification,the information entropy method is introduced into the evaluation of college students’entrepreneurial opportunities,an evaluation model of entrepreneurial opportunities is built,and the empirical analysis is conducted.The study can provide decision-making reference for entrepreneurs,investors and government agencies through quantitative methods,and has certain theoretical and practical value.
作者
南国君
侯泽君
刘凯
NAN Guojun;HOU Zejun;LIU Kai(School of Food and Biological Engineering,Hefei University of Technology,Hefei 230601,China;School of Electronic Science and Applied Physics,Hefei University of Technology,Hefei 230601,China;Hefei Branch,China Minsheng Banking Corp.,Ltd.,Hefei 230041,China)
出处
《合肥工业大学学报（自然科学版）》
CAS
北大核心
2020年第12期1713-1717,共5页
Journal of Hefei University of Technology：Natural Science
基金
国家社会科学基金资助项目(18BJY029)。
关键词
创业机会
信息熵
评价模型
entrepreneurial opportunity
information entropy
evaluation model
