摘要
基于2013—2019年黄金周期间到洛游客的客源地数据、游客数量变化数据和旅游所带来的收入数据,运用大数据对洛阳市黄金周假日旅游现状进行分析。研究结果表明:洛阳市黄金周假日旅游存在景区在省外知名度低、游客消费较少、景区拥堵、旅游信息化程度低等一系列问题。对此应当搭建旅游大数据智慧平台对游客行为进行高效管理、通过互联网媒体加大洛阳市宣传力度的对策以推动洛阳市黄金周旅游业进一步高质量发展。
This paper analyzes the current situation of Luoyang golden week holiday tourism by using big data of tourist sources,changes in the number of tourists and the income data brought by tourism during the golden weeks from 2013 to 2019.The results indicate that Luoyang golden week holiday tourism spots are neither well-known outside the province,nor stimulating enough for consumption,nor quick enough in information publicizing,and usually the scenic spots at this period are too crowded.In this regard,an intelligent platform of tourism big data should be built to effectively manage tourists’behaviors,and enhance publicity of Luoyang tourism through internet so as to further promote the high-quality development of Luoyang golden week tourism.
作者
边青全
梁留科
苏小燕
张传才
杨康
Bian Qingquan;Liang Liuke;Su Xiaoyan;Zhang Chuancai;Yang Kang(School of Land and Tourism,Luoyang Normal University,Luoyang 471934,China;Big Data Industrial Technology and Research Institute for Henan Public Tourism Service,Luoyang 471934,China)
出处
《洛阳师范学院学报》
2020年第12期23-28,共6页
Journal of Luoyang Normal University
基金
中国工程科技发展战略河南研究院“2020年战略咨询研究项目”(2020HENZT05)。
关键词
黄金周
假日旅游
海量
游客数量
旅游收入
golden week
holiday tourism
mass
number of tourists
tourism income
