摘要
近十年来互联网取得了飞速发展,旅游消费也取得了快速增长。本文利用2016年中国家庭追踪调查(CFPS)数据和2017年省份统计数据,研究了互联网使用对家庭旅游消费的影响,并对该影响机制进行分析。研究结果显示,使用互联网的家庭比不使用互联网的家庭旅游消费高出2.86%;家庭旅游消费随家庭平均上网时间的增加呈现先增加、后减少的倒"U"型关系;相比于城镇地区、使用移动上网和男性户主家庭,互联网使用对农村地区、使用电脑上网和女性户主家庭的旅游消费促进作用更大;在将家庭平均上网态度作为互联网使用的工具变量进行回归之后,发现其对家庭旅游消费的正向作用依然存在;最后本文利用"两阶段消费者意愿—行为转换理论"来探讨互联网使用对家庭旅游消费的影响机制,即互联网通过增加消费者旅游意愿并将旅游意愿转换为旅游行为两阶段来促进家庭旅游消费。
The internet has made rapid development in the past ten years,and tourism consumption also has made notable growth.Based on the data of China Family Tracking Survey(CFPS),this paper studies the impact of internet use on household tourism consumption and makes a detailed discussion and analysis of different types of households.The results show that the consumption of family tourism using the internet is 2.86%higher than that without using the internet;the relationship between the use of the internet and the consumption of family tourism first increases and then decreases in an inverted U-shaped way;the rural areas,the families with the use of the computer and the female-headed households,compared with the urban areas,the use of mobile internet and male-headed households,the use of internet has a stronger effect on promoting family tourism consumption;then we use the average internet attitude of the family as the tool variable of internet use,based on the regression of instrumental variable,it is found that the positive effect of the internet use on family tourism consumption still exists.Finally,we use the"two-stage consumer willingness-behavior transition theory"to further explore the impact mechanism of the internet use on family tourism consumption,that is,the internet use promotes tourism consumption by increasing tourism willingness and transforming tourism willingness into tourism behavior.
作者
罗蓉
彭楚慧
李勇辉
LUO Rong;PENG Chu-hui;LI Yong-hui(Business School,Xiangtan University,Xiangtan 411105,Hunan,China)
出处
《消费经济》
CSSCI
北大核心
2020年第5期57-67,共11页
Consumer Economics
基金
国家社会科学基金一般项目(19BJY062)
湖南省社会科学基金一般项目(18YBA409)。
关键词
互联网使用
家庭旅游消费
两阶段消费者意愿—行为转换理论
Internet Use
Family Tourism Consumption
Two-stage Consumer Willingness-Behavior Transition Theory
