摘要
近年来,农产品电商成为推进深度贫困地区产业扶贫的重要抓手,取得了显著成效。但其也面临农户获益难、流通成本高、组织化程度低、电商主体融资难等问题。从发展趋势看,深度贫困地区正成为农产品电商发展的"富矿区",电商将成为深度贫困地区乡村产业振兴的重要推动力。鉴于此,深度贫困地区农产品电商发展应走品质化、品牌化路线,不断改进电商供应链,推进生产组织化与标准化,紧跟农产品电商消费趋势,培养一批"电商新农人"及专业团队。
In recent years,e-commerce of agricultural products has become an important way to promote poverty alleviation in severely impoverished areas and achieved remarkable results.However,it is also confronted with such problems as difficulty in benefiting farmers,high circulation cost,low degree of organization,and difficulty in financing of e-commerce entities.From the perspective of development trend,severely impoverished areas are becoming"rich mining areas"for the development of agricultural products’e-commerce,e-commerce will become an important driving force for the revitalization of rural industries in severely impoverished areas.In view of this,the development of e-commerce of agricultural products in severely impoverished areas should follow the path of quality branding,continuously improve the e-commerce supply chain,promote production organization and standardization,keep up with the trend of e-commerce consumption of agricultural products,and cultivate e-commerce new farmers and professional teams.
作者
朱海波
熊雪
崔凯
汪三贵
ZHU Hai-bo;XIONG Xue;CUI Kai;WANG San-gui
出处
《农村金融研究》
2020年第10期47-55,共9页
Rural Finance Research
基金
国家社会科学基金一般项目“电商价值链下小农户生产与现代农业有机衔接的机理与路径优化研究”(编号:19BJY138)的阶段性研究成果。
关键词
深度贫困地区
电商价值链
农产品
Severely Impoverished Areas
E-commerce Value Chain
Agricultural Products
