摘要
体旅融合背景下,海南亲水运动季作为海南水上运动王牌项目之一,显然已成为海南转变经济发展方式和促进服务业改造升级的有效举措。通过对海南亲水运动季实地调研,阐述其发展现状与存在的问题,提出五个长效机制优化路径,并总结其意义,以期为学界提供借鉴与参考。
In the context of the integration of sports and travel,Hainan ocean sports season,as one of the Hainan water sports ace projects,have obviously become an effective measure for Hainan to transform its economic development mode and promote the transformation and upgrading of the service industry.Through field investigation of Hainan ocean sports season,the development status and existing problems are elaborated,five long-term mechanism optimization paths are proposed,and their significance is summarized,with a view to providing reference and reference for academia.
出处
《创意设计源》
2020年第4期11-14,共4页
Idea & Design
关键词
“体育+旅游”融合发展
海南亲水运动季
长效机制
整合营销
优化路径
"Sports+Tourism"integrated development
Hainan ocean sports season
long-term mechanism
integrated marketing
optimize the path
