摘要
城市文化创意活动的营造给城市营商环境与品牌传播带来巨大推动作用。分析海南“亲水运动季”中“场所中对话与分享”“创新与开放”“相互作用与变化统一”“规则与语境”“情感与感知”的传播特征,探讨城市景观、活动、场所与人四者共建的城市空间交流互动关系,提出创意活动创造与自由贸易港营商环境、创新环境、流通环境建设关系密切。
The construction of urban cultural and creative activities has brought great impetus to the city business environment and brand communication.The dissemination characteristics of“dialogue and sharing in place”,“innovation and openness”,“unity of interaction and change”,“rules and context”,“emotion and perception”in Hainan“hydrophilic sports season”are analyzed.The interaction of urban space built by urban landscape,activities,places and people is discussed.It is put forward that there is a close relationship between the creative activities and the business environment of the free trade port,the innovation environment and the circulation environment.
作者
宋明翰
SONG Ming-han(College of Humanities and Communication,Hainan University,Haikou 570228,China)
出处
《海南广播电视大学学报》
2019年第3期19-24,共6页
Journal of Hainan Radio & TV University
基金
海南省哲学社会科学规划课题“文化产业语境下海南国际旅游岛城市品牌建构与传播研究”(编号:HNSK(YB)16-138)阶段性成果之一
关键词
创意
城市传播
活动传播
自由贸易港
creativity
urban communication
activity communication
free trade port
