摘要
[目的/意义]利用新冠疫情网络舆情数据来研究突发公共卫生事件中中国网民关注度,有助于提升疫情期间政府信息供给效率、满足公众需求和提供社会支持等。[研究设计/方法]通过新浪舆情大数据平台获取研究数据,包括:疫情流行高峰期间全网舆情数据、每日转发排名前100名热门微博、每日新增病例数据等。采用描述性统计、列联表分析、回归分析等方法,研究突发公共卫生事件中网民关注度变化趋势及影响因素。[结论/发现]疫情爆发初期,媒体大规模报道造成大量网民对事件关注;随着疫情严重,新增病例与网民关注出现同频共振;媒体报道初期,网民关注度集中趋势高;防疫举措、鼓励加油、捐献赠送、倡议建议、赞誉肯定5大关注主题,贯穿疫情流行高峰;主流媒体发布微博受关注最多,不同账户类型情感倾向有显著差异;网民总体关注度受新增病例和变异系数影响;每日热门舆情关注度,受新增病例、变异系数、舆情总量和戏剧性分值影响;单条微博受关注程度与当日相关话题总量和微博粉丝数有一定关系。[创新/价值]本文系统分析了突发公共卫生事件中网民关注度变化趋势和影响因素,为政府决策提供支持。
[Purpose/Significance]Using the network public opinion data of COVID-19,this study aimed to access the attention of Chinese netizens in public health emergencies.Research results can help improve the efficiency of government information supply during the epidemic,meet public needs,and provide social support.[Design/Methodology]From Sina big data platform,obtained Research data including public opinion data,top 100 popular Weibo,new case data etc.Using descriptive statistics,crosstabs analysis,regression analysis and other methods to study the changing trends and influencing factors of netizens'attention in public health emergencies.[Findings/Conclusion]In the early stage of the outbreak,large-scale media reports caused a large number of netizens to pay attention to the incident;as the epidemic was serious,new cases and the netizens'concerns appeared at the same frequency resonance;in the early days of media reports,the concentration of netizens'attention was high;The five major themes of epidemic prevention measures,encouragement,donation,initiative,and praise throughout the epidemic;Netizens most concerned about the mainstream media's weibo,and there were significant differences in the emotional tendencies of different weibo account types;The overall attention of netizens was affected by new cases and coefficients of variation;The daily popularity of public opinion was affected by new cases,coefficient of variation,total public opinion and dramatic scores;The degree of attention of a single Weibo had a certain relationship with the total number of related topics on that day and the number of account fans.[Originality/Value]This article systematically analyzed the changing trends and influencing factors of netizens'attention during public health emergencies.
作者
陈璟浩
陈美合
曾桢
Chen Jinghao;Chen Meihe;Zeng Zhen(School of Public Policy and Management,Guangxi University,Nanning 530004,China;Big Data Institute,Wuhan University,Wuhan 430072,China;School of Information Management,Guizhou University of Finance and Economics,Guiyang 550000,China)
出处
《现代情报》
CSSCI
2020年第10期11-21,共11页
Journal of Modern Information
基金
国家自然科学基金项目“国家安全大数据综合信息集成与分析方法”(项目编号:71790612)
广西大学青年博士科研启动基金项目“社会化媒体环境下突发事件网络舆情演化规律及实证研究”(项目编号:T3220097909)。
关键词
新冠疫情
突发公共卫生事件
网络舆情
网民关注度
影响因素
COVID-19
public health emergencies
public opinion
attention of chinese netizens
influence factors
