摘要
随着移动互联网的飞速发展,人们的消遣方式和消费习惯逐渐发生了改变,催生了自媒体、聚媒体、短视频等资讯与社交平台。从"云展览"、直播看展到直播文创销售,博物馆的传播方式不断创新,为公众提供多样化、个性化的线上服务。苏州博物馆通过聚合媒体、智能推送等先进技术,推出了博物馆"再造·云课堂"线上平台;通过线上"云苏博"、线上直播等形式,全方位打造线上聚合媒体矩阵,以馆藏精品文物为基础内容,以重点临展、特展、讲座和论坛成果为主要素材,构建趣味性强、易于传播、全民参与的"动手、动眼、动听、动心"线上数字美育课程体系,进一步培养提升公众零距离接触美、认识美、爱好美和创造美的能力。
The rapid development of mobile internet has been reshaping people’s leisure activities and consumption habits,which led to the emergence of self—media,converged media,short video sharing sites and other forms of news and social platforms.Museums are also innovative in adopting new ways of communication to provide more diversified and customized online services to the public,which include"cloud exhibitions"and live streaming of exhibition touring or merchandise selling.Suzhou museum has built the"Recreating:Classroom on the Cloud"online platform by applying new technologies such as poly media and customized delivering and an online hub of converged media through initiatives such as"Cloud Suzhou Museum"and live streaming.Drawing on its collections,exhibitions,lectures and seminars,the museum has been developing a"hands-on,eye-catching,ear-pleasing,and heart-warming"online curriculum scheme of aesthetic education that is engaging,easy to circulate,and welcomes public participation,with the aim to increase the public’s access to art and develop their ability to understand,appreciate and create art.
作者
茅艳
MAO Yan(Suzhou Museum,Suzhou,Jiangsu,215001)
出处
《东南文化》
CSSCI
北大核心
2020年第4期177-182,共6页
Southeast Culture
关键词
博物馆
聚合媒体
线上服务
数字美育
云课堂
苏州博物馆
museum
converged media
online service
digital aesthetic education
cloud classroom
Suzhou Museum
