摘要
近年来,以Bilibili视频弹幕网为代表的社交视频平台在吸引年轻群体在线学习方面的成绩引发社会普遍关注,大规模非正式线上学习行为成为网络文化传播的重要现象。文章通过对该平台一档知识类节目的生产过程进行民族志观察延展了类缘空间(Affinity Space)理论,并从生产视角对这一现象展开学理分析。研究认为,线上平台"学习阵地"的形成与发展得益于平台、内容作者(UP主)和青年学习社群之间生产性的协商与互动,这一过程可描述为类缘空间的生产与维续机制,这一机制依赖于生产者、平台和产消者(1)诸要素之间的协同,生产维续机制表现出统一或分异的不同样态。
In recent years,the social video platform represented by Bilibili featuring bulletin comments has attracted widespread attention from the society by attracting young people to learn online,so that a large-scale informal online learning behavior has become an important phenomenon spreading internet culture.This article extends the theory of Affinity Space through the ethnographic observation of the production process of a knowledge program on this platform and conducts a theoretical analysis of this phenomenon from the perspective of production.Researcher believes that the formation and development of online platforms,"learning sites",has benefited from the productive negotiations and interactions between the platform,content uploaders and the learning community.The process can be described as the production and continuity mechanism of the Affinity Space which relies on the synergy among the various links of the producer,the platform,and the prosumer.The production maintenance mechanism is uniform or different during a productive procedure.
出处
《未来传播》
CSSCI
2021年第5期81-90,130,共11页
Future Communication
基金
中国青少年研究会立项课题“二次元青少年的文化参与式行为与‘圈层’干预研究”(2021B38)
