摘要
“互联网+”是现阶段城乡二元体制治理的新探索之一,但学界对此的关注,集中于对农村电商发展模式的探讨,较少重视移动互联网崛起背景下虚拟社区的文化生产、传播、消费引发城乡分化重塑的可能。在“快手下乡”——一个利用新媒体赋权推动村庄扶贫的项目运作过程中,实质上存在着名与实、官方叙事与民间行动的分立。在官方话语的社会建构下,快手俨然成为一片全民参与、有助于消除城乡群体偏见和缓解城乡阶层紧张的社会公共领域,而官方话语所暗含的对乡村的“物化”处理和不切实际的自然主义想象、混杂着城市中心主义和精英主义的立场,并不为乡村草根阶层所认可。民间行动则通过制造共识性的乡土文化符号彼此认同和默契交流,营造出一个虚拟的村社共同体,给“不在村的农民”带来心理层面的栖居和“在家感”式的替代性满足。从社会进程的角度去看待快手,它是一种介于乡土和都市之间的过程呈现,中国的村庄并非行将走向终结,借助新媒体赋权的“拓扑感知性”,乡土性与现代文明在互为“他者”的过程中能够突破系统边界、彼此重叠并呈现出相互延展的一面。
“Internet Plus”is one of the new exploratory approaches to the urban-rural bipolar system.But academia focuses more on the discussion of rural e-commerce development model,than on the possibility for cultural production,communication,and consumption to reshape the urban-rural divide with the rise of Web2.0.This paper,through fieldwork,studies a case of“Deliver Kuaishou to the Rural Areas”project,where new media technologies are used to empower the village and facilitate the poverty alleviation.One major observation is that there exists the dissidence between outward seeming and inward reality,and the contradiction between the official narrative and the civilian action during the implementation of this project.Being constructed by official discourse,Kuaishou has become a social public sphere which involves the whole citizens,helps to eliminate the intergroup bias and release the class tensions between urban and rural areas.However,“grassroots”of villages do not accept the naturalistic imagination toward villages which official discourse indicates and the official position which implies elitism and urban-centralism.People identify and communicate with each other via symbols which can create consensus,thus forming an artificial village community and bringing substitutive mental satisfaction to those“peasants outside the villages”.Seeing from the perspective of social advancement,Kuaishou is the procedure characterization from peasant China to uprooted China.Rural China is not fading dramatically.By means of topological sensibility form new media empowerment,rural culture,which exists as the“other”of modern civilization,can break the system boundaries and present itself in the pattern of inter-extension.
作者
刘锦程
王渝志
Liu Jincheng;Wang Yuzhi(Peking University)
出处
《新闻与传播评论》
CSSCI
2020年第5期46-54,共9页
Journalism & Communication Review
基金
教育部人文社会科学重点研究基地重大项目(15JJD840002)。
关键词
数字鸿沟
技术赋权
城乡分化
digital gap
technological empowerment
urban-rural divide
