摘要
伴随着经济的持续发展,我国的职业教育事业显示出了旺盛的生命力,尤其是近几年,国家持续加大对职业教育的帮扶力度,其发展趋势十分迅猛,为社会培养了大量的应用型人才。市场营销专业作为伴随市场经济发展而兴起的专业,在职业教育体系中的价值不言而喻,培养高水平与高素养的市场营销人才是职业教育发展进步的必然要求,亦是社会经济持续发展的保障。基于创新和实践能力培养视角,探索构建市场营销专业实践教学体系的对策,以供参考。
With the continuous development of economy, the career of vocational education in China is full of vitality. Especially in recent years, the country continues to increase the support for vocational education, and the development trend is very rapid, but also for the society to cultivate a large number of applied talents. As a major rising with the development of market economy, the value of marketing in the vocational education system is self-evident. Training high-level and high-quality marketing talents is the inevitable requirement for the development and progress of vocational education, and also the guarantee for the sustainable development of social economy. Based on the perspective of innovation and practical ability cultivation, this paper explores the countermeasures to construct marketing professional practice teaching system for reference.
作者
段彦辉
DUAN Yan-hui(Guangzhou Sontan Polytechnic College,Guangzhou 511370,China)
出处
《黑龙江教师发展学院学报》
2020年第8期52-54,共3页
Journal of Heilongjiang Institute of Teacher Development
基金
广州松田职业学院2019年度教育教学改革研究与实践项目课题“基于多元融合视阈下的混合式翻转课堂教育实践”(2019JGKT-YB001194)研究成果。
关键词
创新能力
实践能力
市场营销专业
实践教学体系
innovation ability
practical ability
marketing major
practice teaching system
