摘要
为减少消费者对再造品质量水平的质疑,促进再造品销售,本文构建了有无零售商企业社会责任与制造商质量努力的四个闭环供应链模型,运用stackelberg博弈与逆向归纳法求出均衡解,通过对比、算例仿真各均衡结果探讨其对闭环供应链利润、价格等因素的影响,并提出相应对策。研究表明:(1)制造商质量努力能够扩大再造品的市场份额及产品的市场规模。一定范围内的质量努力能够使闭环供应链各方均获益。(2)零售商履行企业社会责任能够提升企业品牌形象,扩大产品的市场规模,使制造商、闭环供应链系统及社会福利获益。(3)一定范围内的质量努力能够缓解零售商履行企业社会责任的利益损失,因此,制造商质量努力与零售商企业社会责任相结合是可以改善再造品销售难问题的有效对策。
The rapid growth of global economy has put tremendous pressure on resources and the environment.The problems of the shortage of resources and environmental pollution are becoming increasingly serious.Faced with this situation,our government has emphasized to promote the development of remanufacturing industry in some important policies such as"Made in China 2025".Therefore,recycling and remanufacturing of waste products are becoming increasingly critical.In the process of recycling waste resources,the difficulty in selling remanufactured products has become a major problem in the remanufacturing industry currently.Based on the difficulty in selling remanufactured products,we considered both the corporate social responsibility(CSR)fulfilled by retailers and the quality effort performed by manufacturers for remanufactured products,and explored whether they can improve consumers′doubts on the level of quality of remanufactured products,thereby increasing the sales of remanufactured products.In this paper,we discussed based on a closed-loop supply chain(CLSC)system consisting of a single manufacturer and a single retailer.In the forward supply chain,the manufacturer produces new and remanufactured products,and sells them to the retailer at different wholesale price,then the retailer sells them to consumers at different sales price.In the reverse supply chain,waste products must meet quality standards before they can be recycled.The retailer recycles waste products from consumers at the recycling price,then the manufacturer recycles waste products from the retailer at the transfer price,and uses them for remanufacturing.Considering that the market demand is affected by the quality effort and price,we built four models of CLSC about decision.Next we established the decision functions of the manufacturer and the retailer in each model of CLSC.The first one is the model without the CSR fulfilled by retailer and the quality effort performed by manufacturer.Here the manufacturer and the retailer both take the maximizatio
作者
李新然
许钰清
Li Xinran;Xu Yuqing(School of Economics and Management,Dalian University of Technology,Dalian 116024,Liaoning,China)
出处
《科研管理》
CSSCI
CSCD
北大核心
2020年第6期256-267,共12页
Science Research Management
基金
国家社会科学基金项目资助课题(14BGL063)
辽宁省经济社会发展研究课题(2019lslktyb-038)。
关键词
企业社会责任
质量努力
闭环供应链
corporate social responsibility
quality effort
closed-loop supply chain
