摘要
在线的C2C分享平台是目前分享经济的重要方向之一。一些C2C知识分享平台中采用对成员的评价机制作为鼓励分享行为的重要手段之一,但是在理论上评价机制与个体知识分享行为之间的关联机制却少有研究。本文通过内容分析和社会网络分析等方法,对国内一个咨询行业专业QQ群进行了大数据分析,实证探讨了系统评价和群内成员互评两种评价机制在成员的知识分享行为与个体知识网络中心性之间的调节效应。在实证分析的基础上,本文进一步根据系统评价和成员互评两种评价机制作用的异同将知识分享平台划分为应用型、创新型和合作型知识分享平台。
The online C2C sharing platform is one of the most important directions of the current sharing economy.In addition,for the knowledge sharing platform,how to establish a good platform operation mechanism is a very complicated problem,and in particular the C2C online knowledge sharing platform has a strong open feature,making the platform more difficult for the management of community members.At present,some domestic C2C knowledge sharing platforms mainly use the mutual evaluation mechanism of community members and the systematic evaluation of platform design as an important means to encourage community members to conduct knowledge sharing.However,in theoretical research,there is little research on the correlation mechanism between the evaluation mechanism and individual knowledge sharing behavior.This article uses the methods of content analysis,social network analysis,and regression statistical analysis to collect and analyze data for the 2 largest online professional communities in China′s management consulting industry,CMKT Management Consulting Club.The empirical study explores the moderating effects of systematic reviews and intra-group mutual evaluation mechanisms between members′knowledge sharing behavior and individual knowledge network centrality.The results show that in a dynamic knowledge network,individual knowledge sharing decisions have a certain consistency in the time dimension,the choice of individual knowledge-sharing behavior(including frequency,originality and subject complexity,etc.)directly determines its position(node centrality)in the knowledge network of the current period.At the same time,the two mechanisms of systematic evaluation and mutual evaluation of members have different adjustment effects on the frequency,originality and theme diversity of individual knowledge sharing.Among them,systematic evaluation encourages individuals to share diversified real-time knowledge and information,while mutual evaluation of members encourages individuals to share more original knowledge.Based o
作者
皮圣雷
丁铭铭
Pi Shenglei;Ding Mingming(School of Business Administration,Guangzhou University,Guangzhou 510006,Guangdong,China;School of Business Administration,South China University of Technology,Guangzhou 510640,Guangdong,China)
出处
《科研管理》
CSSCI
CSCD
北大核心
2020年第6期210-218,共9页
Science Research Management
基金
国家自然科学基金面上项目:“技术替代背景下在位企业跨战略群的合作与竞争行为组合机制研究”(71972058,2020.01-2023.12)
广州市哲学社科“十三五”规划2018一般课题:“广州培育具有全球竞争力的世界一流企业研究”(2018GZYB136,2018.03.15-2019.03.30)。
关键词
C2C分享平台
知识网络
知识分享行为
评价机制
C2C sharing platform
knowledge network
knowledge sharing behavior
evaluation system
