摘要
现代传播活动构建了公众对不同群体的“符号化”认识,就少数民族女性而言,不同的传播方式和时代会对其“生成”不一样的公众形象。在当前这个全新的小屏传播时代,短视频网红ID“浪漫侗家七仙女”使侗家女性获得了较大的话语权,使她们有可能成为传播主导者,其形象构建更真实、更加符号化,显示出较强的“带货”能力,但也因出于“流量”的考量,“侗家七仙女”的传播呈现较强的表演性质。其网红、年轻漂亮、家乡代言人及现代女性等形象特征使少数民族女性在传播中的主体地位大为增强,但由于小屏传播的局限、男性审美的主导及表演性、碎片化呈现等方面的局限,小屏传播时代少数民族女性形象与其真实的状态还是有一定的偏差。
Modern communication structures the public's“symbolic”understanding of different groups.In terms of ethnic minority women,different types of communication and time periods will“shape”their different public images.The media has become the main force for shaping“symbolic”images in the era of the rise of mass media,and most of the public images generated in the popular imagination are influenced by media communication activities.This research focuses on the new images of ethnic minority women within the context of the latest changes of medium's ecology,i.e.the era of small screen communication.It takes the video account of the“Seven Romantic Dong Fairies”which spread very powerfully as a research sample with which to explore the changes that occurred of in the public images of ethnic minority women under the“creation”of small screen communication.It will also explore the values brought about by these changes.The main example researched in this study–the“Seven Romantic Dong Fairies”-is an account registered in 2018 on the Social Video Network platform“Kuai”by Wu Yusheng,the first secretary for poverty alleviation in Gaibao village,Liping county,Guizhou province.Inspired by a local legend,he recruited seven Dong girls from the village and taking them as the main characters he planned,directed and edited short daily videos.Within a year,the“seven fairies”had become a veritable web celebrity ID,and currently,the short videos of the“seven fairies”are uploaded on both“Kuai”and“Tik Tok”platforms daily.The reason why the“Seven Romantic Dong Fairies”was selected as the sample for analysis in this study is that it is an account which both takes ethnic minority women as the primary subject,and has had a strong influence within the context of domestic short video platforms.So,within the field of communication and image construction,its performance has had strong impact.“Small screen communication”places particular emphasis on defining the dominant characteristics of the curr
作者
管倩
李欣煜
蒋易宏
Guan Qian;Li Xinyu;Jiang Yihong(Institute of Media,Minzu University of Guizhou,550025,China)
出处
《民族学刊》
CSSCI
北大核心
2020年第3期64-72,135,136,共11页
Journal of Ethnology
关键词
小屏传播
少数民族女性
符号化
新形象
small screen communication
ethnic minority woman
symbolic
new images
