摘要
企业社会化网络是由企业主导的社会化网络软件,它促进了企业员工之间、企业与外部客户、供应商之间的沟通与协作,带来新的企业价值。本文总结了企业社会化网络的八种可供性(行为可见性、关联性、中心性、网络外部性、内容可见性、可编辑性、持续性、多样性)和六种企业价值需求(知识管理、创新、业务流程、工作绩效、客户服务和企业财务绩效),并加入理论视角这个分析维度,从可供性、企业价值、理论视角三个方面分析企业社会化网络影响企业价值的逻辑。借助理论视角,本文总结出企业社会化网络影响企业价值的五种机制(社会网络结构、社会网络连接、社会网络行动者、社会媒体内容、社会媒体参与者),并进一步指出未来的研究方向。本文认为企业社会化网络对客户服务、财务绩效的影响是未来研究的重点,可编辑性和持续性受到的关注较少,多中心性和多样性需要进一步探索,而五种机制中多种机制的综合影响是未来的研究方向之一。论文总结了企业社会化网络可供性、企业价值的概念,并系统地呈现出两者之间的影响机制,对于把握企业社会化网络的特征及其产生的影响,并进一步丰富和深化相关领域的研究具有重要的理论意义。
Enterprise social network(ESN),derived from social media and social network on an individual level,gradually penetrates the business sector and is applied to support business running on the organization level.ESN has aroused academics and practitioners’widespread concerns because of its flexibility,and we call it affordance.The affordance of ESN is an actively explored concept,which refers to the possibility that technology can help users achieve their goals.The affordance,a core conception to discuss the impacts of ESN,distinguishes ESN from traditional enterprise systems.Based on the literature review of ESN and its impacts,the paper concludes that:(1)ESN has eight affordances,which are behavior visibility,association,centrality,network externality,content visibility,editability,persistence,and diversity,and these affordances fall into two categories:social network related and social media related;(2)There are six specific impact indicators on business value,which are knowledge management,innovation,internal business management,job performance,customer service and financial performance.Due to the above two points,the paper establishes a research framework to describe the relationship between eight affordances and their impacts on business value,and analyzes the research status of ESN impact on business value.In this research framework,the paper constructs five value generation mechanisms of ESN belonging to two dimensions:In the social network dimension,there are three value generation mechanisms,which are social network structure,social network connection and social network actors;In terms of social media,research generally explores the impact of ESN through social media content and social media participation.This paper will play a certain role in promoting related research in the future academic field and the application in the commercial field.
作者
郑大庆
王雨
陈文波
Zheng Daqing;Wang Yu;Chen Wenbo(School of Information Management&Engineering,Shanghai University of Finance and Economics,Shanghai 200433,China;Shanghai Key Laboratory of Financial Information Technology,Shanghai University of Finance and Economics,Shanghai 200433,China;School of Business and Management,Shanghai International Studies University,Shanghai 200083,China)
出处
《外国经济与管理》
CSSCI
北大核心
2020年第7期137-152,共16页
Foreign Economics & Management
基金
国家自然科学基金项目(71301096)
上海财经大学研究生创新计划项目科研创新基金项目(CXJJ-2019-393)。
