摘要
面对马拉松赛事在中国遍地开花,呈现"井喷"的态势,在全面挖掘数据和深度访谈举办者与参与者基础上,理性分析马拉松赛事热现象中出现的几个基本问题及应对措施。研究认为,产生马拉松赛事"热"的原因主要有:全民健身与体育产业的双向联动,大众健身需求上涨与公共服务供给的失衡,体育赛事审批权下放增加了地方办赛自主权,马拉松运动项目的低起点与高参与度。提出马拉松赛事科学规范运行的应有方略:依法治体,完善体育赛事管理制度;实施政府购买体育公共服务,引导社会力量办赛;健全参赛体检、志愿服务与救援保障体系;加大马拉松知识的宣传和科学普及;促进竞技与健身、娱乐平衡发展,打造特色赛事品牌。
The analysis shows that the“hot”of the marathon race is mainly manifested in the continuous blowout of the number of events,the content of the competition is increasing,the number of participants is increasing year by year.Causes of the marathon“hot”are:two-way linkage national fitness and sports industry,the imbalance of public fitness demand increases and supply of public service,sports event approval authority to increase the local Bansai autonomy,low starting point and high marathon sports participation.And put forward the strategy of the marathon should be scientific and standardized operation:according to law,perfect the management system of sports events;the implementation of government purchase of public sports services,and guide social forces race;improve the entry examination,voluntary service and rescue security system;strengthen the marathon to popularize the knowledge of publicity and science;promote sports and fitness and entertainment balance the development,features to create brand competition.
作者
张晓林
郭建玉
郎敖
马丽娜
ZHANG Xiao-lin;GUO Jian-yu;LANG Ao;MA Li-na(College of Physical Education,Sichuan Normal University,Chengdu 610101,China)
出处
《军事体育学报》
2020年第1期73-77,共5页
Journal of Military Physical Education and Sports
基金
教育部人文社会科学研究规划基金项目“新时代人民美好生活需要与全民健身公共服务供给侧改革研究”(18YJA890031)
四川师范大学‘研究阐释党的十九届四中全会精神’校级专项资助项目“新时代人民美好生活需要下的全方位全周期全民健身公共服务体系研究”[SNU19J4Z2019-17]
四川体育产业与公共服务研究中心重点课题“健康四川战略下全民健身公共服务供给侧研究”(TYCG2017Z02)。
关键词
体育管理
马拉松
全民健身
sports management
marathon
national fitness
