摘要
利用山东、湖北、广西三省的758份调研数据,基于结构方程模型(SEM)分析方法,实证检验了消费者环境责任感对绿色消费意向的影响机制。结果表明,环境责任感并不直接影响绿色消费态度和绿色消费意向;环境责任感对绿色消费主观规范和感知行为控制具有显著的正向影响;主观规范通过绿色消费态度而对绿色消费意向产生显著的正向影响。
Using 758 pieces of investigation data from three provinces of Shandong,Hubei and Guangxi,the influence mechanism of consumer environmental responsibility on green consumption intention is empirically tested based on structural equation model(SEM)analysis method.The results show that environmental responsibility does not directly affect green consumption attitude and green consumption intention;environmental responsibility has a significant positive impact on subjective norms and perceived behavior control;subjective norms have a significant positive impact on green consumption intention through green consumption attitude.
作者
马立强
余赛
叶楚良
MA Li-qiang;YU Sai;YE Chu-liang(Shandong Technology and Business University,Yantai 264005,China)
出处
《山东工商学院学报》
2020年第2期104-112,共9页
Journal of Shandong Technology and Business University
基金
山东省社科规划研究项目“山东省工业废弃地绿色治理机制构建研究”(19CGLJ18)
山东工商学院研究生科研创新基金项目“基于SEM的农村居民绿色消费行为影响机理与引导对策研究”(2018yc002)。
关键词
环境责任感
绿色消费意向
计划行为理论
结构方程模型(SEM)
environmental responsibility
green consumption intention
the theory of planning behavior
structural equation model(SEM)
