摘要
系统分析了我国食用菌产业发展现状,指出了当前食用菌营销存在的问题及障碍。针对这些问题,系统讨论了食用菌电子商务的线上线下营销策略。利用电子商务解决食用菌的营销策略能够有效提升市场占有率、树立产品品牌形象、提高我国食用菌产品和企业的国际地位。
The current situation of the development of edible fungi industry in China was analyzed systematically, and the existing problems and obstacles of edible fungi marketing were pointed out. In view of these problems, the online and offline marketing strategies of e-commerce of edible fungi are systematically discussed. Using e-commerce to solve the marketing strategy of edible fungi can effectively improve the market share, establish the product brand image, and improve the international status of edible fungi products and enterprises in China.
作者
王德川
WANG De-chuan(Yantai Vocational College,Yantai 264670,China)
出处
《中国食用菌》
北大核心
2020年第1期155-157,共3页
Edible Fungi of China
关键词
食用菌
电子商务
营销
策略
edible fungi
e-commerce
marketing
strategy
