摘要
消费全球化的讨论历来多聚焦在国家战略、社会转型和文化变迁等宏观维度,有所忽视“普通人”生活世界内微观行动表征之于消费结构转换的作用。伴随全球化进程与人们“常识性”消费实践关联程度加深,刺激我国消费升级动向包括民众“一元”到“三元”消费模式内涵进阶、消费场域由区域性人格化向全球性市场化扩容、混合消费品“进场”渠道多元拓展以及国际商品“锚定效应”倒逼本土品牌自我追赶。反观全球一体化步伐加快也带来诸如生活方式“虚无”等质化、消费主义“庇护”载体软性渗透、空间正义对抗诱发阶层消费“裂痕”和消费者维权“定位”陷于失范等风险。这就需要我国尽快从全球化的“被定制者”走向“消费自觉”的践行者。
The discussion of consumption globalization often focuses on the macro dimensions such as national strategy and social transformation,but ignores the role of the micro actions in the living world of“ordinary people”on the transformation of consumption structure.Along with the globalization process and practice is closely related to people“common sense”consumption,consumption upgrade opportunities in China,including people“Monism”to“Ternary”the connotation of the advanced consumption mode,individualor groups habitus of openness and acceptance consume capacity,mix goods“approach”multiple channels to expand and international commodity“anchoring”reversed transmission local brands catch up myself.On the other hand,the accelerated pace of global integration also brings such risks as the“nihility”homogenization of lifestyle,the soft penetration of the“shelter”carrier of consumerism,the“crack”in the consumption of class groups induced by the confrontation of spatial justice,and the disorientation of consumers’“rights protection”.Therefore,it is urgent to move from the“customized”of globalization to the practitioner of“consumer consciousness”.
作者
范和生
刘凯强
Fan Hesheng;Liu Kaiqiang
出处
《学术研究》
CSSCI
北大核心
2020年第2期52-60,177,共10页
Academic Research
基金
国家社会科学基金项目“全球化视域下中国消费结构升级的社会学研究”（19BSH140）的阶段性成果
