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征用符号与借用精神:主流文化与粉丝亚文化互动共生机制研究 被引量:5

Exchange of Symbol and Meaning:the Interacting and Coexisting Process between Mainstream Culture and Subculture of Fans
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摘要 网络空间的群体传播特征使得粉丝亚文化异军突起,成为一支重要的社会力量,其与主流文化之间的互动关系成为关注的焦点。在资源有限场景下,相关研究主要从“冲突—斗争”和“抵抗—收编”模式关注文化互动。在媒介化社会中,网络技术以其创新、链接和共享等底层逻辑实现了空间和时间的动态延续,传统的文化互动模式对此难以解释。借鉴文化共生理论,以协同共进作为切入口,关注主流文化与粉丝亚文化间的互动,可以发现主流文化通过征用符号获得进入粉丝亚文化的通道,实现国家在场,同时通过约束性条件抑制亚文化的反抗性冲动;粉丝亚文化则通过借用主流精神尤其是伦理道德增强其社会合法性,形成符号嵌入,进而获得长期生存的空间。 Due to the facility of group communication,fan subculture group has become an important social force in cyber space and the relation between it and mainstream culture become focus.When resource is limited,scholars mainly focus culture interaction mainly from the perspective of“conflict-war”and“resistance-incorporation”.In the media society,network technology realizes the dynamic continuation of space and time with its underlying logic of innovation,link and sharing,which is difficult to explain by the existing cultural interaction model.Referring to the theory of cultural symbiosis,and taking synergy as the entry point,we pay attention to the interaction between the mainstream culture and the fan subculture.We find that the mainstream culture obtains the access to the fan subculture through“expropriation of symbols”to achieve the presence of the governance,and at the same time,through restrictive conditions to suppress the resistance impulse of the subculture;The fan subculture strengths its social legitimacy by borrowing the mainstream values,especially ethics and morality,forms symbol embedding,and then obtains the space for long-term existence.
作者 胡沈明 李雨蒙 HU Shen-ming;LI Yu-meng(School of Journalism and Communication,Jiangxi Normal University,Nanchang 330022,China)
出处 《南昌大学学报(人文社会科学版)》 2023年第2期111-118,共8页 Journal of Nanchang University(Humanities and Social Sciences)
基金 国家社会科学基金项目“媒介化社会女性生育意愿的阻碍因素及引导机制研究”(22CXW026) 江西省高校人文社会科学项目“主流文化与青少年粉丝文化互动共生关系研究”(XW21202)。
关键词 主流文化 粉丝亚文化 共生 mainstream culture fan subculture symbiosis
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