双向开放式创新如何提升新产品市场绩效——基于资源基础理论被引量：4

How A Dual Open Innovation Affects New Product Market Performance within the Framework of A Resource-Based Theory’s

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摘要双向开放式创新已经成为支持新产品开发的重要模式,但其对新产品市场绩效的作用机制还缺乏深入剖析。基于资源基础理论,构建了双向开放式创新影响新产品市场绩效的研究模型,对271家企业进行问卷调查,利用SPSS进行数据分析和假设检验,研究结果表明:第一,双向开放式创新正向显著影响新产品市场绩效;第二,开放式创新与新产品市场绩效的关系受到市场资源的中介影响;第三,组织学习对内向型开放式创新与市场资源的关系起到正向调节作用,并负向调节市场资源与新产品市场绩效的关系。 Dual open innovation strategy is an important mode in supporting new product development.However,the effect mechanism of dual open innovation openness on new product market performance is still not clarified.Within the resource-based theory,this study builds a model to analyze the relationship between dual open innovation openness and new product market performance.This paper conducts a questionnaire on 271 companies that meet the survey conditions,and uses SPSS for data analysis and hypothesis testing.The empirical results show that inbound open innovation openness and outbound open innovation openness have positive effect on new product market performance;Market resource mediates the relationship between dual open innovation openness and new product market performance;Organizational learning positively moderates the relationship between inbound open innovation openness and market resource,and negatively moderates the impact of market resource on new product market performance.These findings provide an important theoretical and practical contribution to the successful implementation of dual open innovation strategy and new product market performance improvement.

作者王婷吴剑琳张淑林古继宝 WANG Ting;WU Jianlin;ZHANG Shulin;GU Jibao(School of Public Affairs, University of Science and Technology of China, Hefei 230026, China;School of Management, University of Science and Technology of China, Hefei 230026, China;Graduate School, University of Science and Technology of China, Hefei 230026, China)

机构地区中国科学技术大学公共事务学院中国科学技术大学管理学院中国科学技术大学研究生院

出处《大连理工大学学报（社会科学版）》 CSSCI 北大核心 2020年第1期47-55,共9页 Journal of Dalian University of Technology(Social Sciences)

基金国家自然科学基金项目:“社会资本、文化智力、团队学习与合作创新绩效:基于资源基础理论的实证研究”(71371177) 安徽省自然科学基金项目:“企业家资本、组织创新与新创企业绩效:基于高阶理论的视角”(1708085MG174) 安徽省高等教育振兴计划项目:“基于体验式学习的研究生创业教育理论建模与方案设计”(2015zdjy003)

关键词双向开放式创新开放度新产品市场绩效市场资源组织学习 dual open innovation strategy openness new product market performance market resource organizational learning

分类号 F270 [经济管理—企业管理]