摘要
顾客知识管理能力对新产品绩效具有正向影响,企业必须加强顾客知识流程在组织内的运作效率以及组织环境对顾客知识管理活动的支援能力。顾客知识管理重塑了企业的价值,企业的成长必须将重心置于顾客,设法通过顾客互动,获取顾客知识,并将知识在组织内分享与应用,以发掘出可能的产品创新与满足顾客的机会。
The capability of customer knowledge management has a positive impact on new product performance. Enterprises must enhance the efficiency of customer knowledge process and the capability of customer knowledge management in organizational environment. Customer knowledge management recreated the value of enterprises, as the customer must be placed in the center of enterprises＇s developing. With customer interaction, the enterprises fetch the customer knowledge, and share and apply it in organization, because it enables a firm to explore the opportunities of product innovation and meet buyer＇s needs.
出处
《科技进步与对策》
CSSCI
北大核心
2006年第8期143-145,共3页
Science & Technology Progress and Policy
基金
国家自然科学基金项目(70372059)
关键词
顾客互动
顾客知识管理
新产品绩效
customer interaction
customer knowledge
new product performance
