摘要
吉林特色产品是富有东北特色的精品,是东北的民族风格和地域特点的体现,从方方面面反映出了东北劳动人民的生活形态。这些特色产品的外宣是其扩大国际知名度,走向国际市场的基本前提。长期以来,由于种种原因,在外宣过程中存在忽视受众的思维习惯、对文化冲突重视不够等问题,加上受到西方绿色壁垒的禁锢,使得我们的宣传未能达到预期效果。在贸易保护主义日趋抬头的当下,探索积极的外宣手段和科学的外宣策略对吉林特色产品的推广和普及具有重要的意义。
Jilin characteristic products are the fine ones with the characteristics of Northeast China,and they are abundant in the national style and regional characteristics of Northeast China,which reflects the life form of the working people in Northeast China from all aspects.The publicity of these characteristic products is the premise for them to expand their international popularity and move towards the international market.For a long time,due to various reasons,there has been some problems in the process of publicity,such as neglecting the thinking habits of the audience,not paying enough attention to cultural conflicts,and being confined in western green barriers,which makes our publicity fail to achieve the desired results.At a time when trade protectionism is on the rise,it is of great significance to explore positive publicity means and scientific publicity strategies for the promotion and popularization of Jilin characteristic products.
作者
汪洪梅
WANG Hongmei(College of Foreign Languages,Jilin Institute of Chemical Technology,Jilin 132022,China)
出处
《吉林化工学院学报》
CAS
2019年第12期71-74,共4页
Journal of Jilin Institute of Chemical Technology
基金
2018年吉林省社会科学联合会基金项目(省联1804)
关键词
吉林
特色产品
外宣
Jilin
characteristic products
external publicity
