摘要
普通高校自然科学学报影响力较弱,数字化发展相对落后,知名度也较低,对其在融媒体发展时代的必要性和可行性进行讨论,分析了普通高校自然科学学报融媒体环境下发展的阻碍因素,因刊制宜地提出了在具备采编平台和学报网站基础上,逐步实现微信平台、DOI的使用、加入OSID(Open Science Identity)开放科学计划等数字化模式,强调应用新媒体技术的同时,不容忽视并应着力解决的两个重要方面是内容质量和服务意识的建设.
The journals of natural sciences of provincial universities are relatively weak in influence,due to their low acceptance rate by the major digital retrieval databases and low popularity among readers.This paper discusses the necessity and feasibility of promotion of the journals of natural sciences of provincial universities in the present age of media convergence and analyses the obstacles to overcome.It proposes that based on the internal publication platform and the external website of the university journal the uses of the WeChat platform and DOI should be gradually implemented,and the strategy of digitalization should be vigorously pursued by joining open science programs such as OSID(Open Science Identity).It further suggests that while emphasizing the application of new media technologies the content quality and customer service should not be ignored and should be seriously addressed.
作者
韩玲
HAN Ling(Journal Editorial Office,Inner Mongolia University of Technology,Hohhot 010051 China)
出处
《内蒙古工业大学学报（自然科学版）》
2019年第5期396-400,共5页
Journal of Inner Mongolia University of Technology：Natural Science Edition
关键词
普通高校自然科学学报
融媒体时代
发展策略
natural science journals of provincial universities
media convergence
promotion strategy
