1Dawn Gilpin.Organizational Image Construction in a Fragmented Online Media Environment[].Public Relations Research.2010 被引量:1
2Richard E. Petty,John T. Cacioppo.The Elaboration Likelihood Model of Persuasion. Advances in Experimental Social Psychology . 1986 被引量:2
3Natalie T. Wood,Janée N. Burkhalter.Tweet this, not that: A comparison between brand promotions in microblogging environments using celebrity and company-generated tweets[J]. Journal of Marketing Communications . 2014 (1-2) 被引量:1
4Kay Peters,Yubo Chen,Andreas M. Kaplan,Bj?rn Ognibeni,Koen Pauwels.Social Media Metrics — A Framework and Guidelines for Managing Social Media[J]. Journal of Interactive Marketing . 2013 (4) 被引量:1
5Gina A. Tran,David Strutton,David G. Taylor.Do microblog postings influence consumer perceptions of retailers’ e-servicescapes?[J]. Management Research Review . 2012 (9) 被引量:1
6Lisette de Vries,Sonja Gensler,Peter S.H. Leeflang.Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing[J]. Journal of Interactive Marketing . 2012 (2) 被引量:1
7Eileen Fischer,A. Rebecca Reuber.Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior?[J]. Journal of Business Venturing . 2010 (1) 被引量:1
8Christy M.K. Cheung,Pui-Yee Chiu,Matthew K.O. Lee.Online social networks: Why do students use facebook?[J]. Computers in Human Behavior . 2010 (4) 被引量:1
9Kuan-Yu Lin,Hsi-Peng Lu.Why people use social networking sites: An empirical study integrating network externalities and motivation theory[J]. Computers in Human Behavior . 2010 (3) 被引量:1
10áine Dunne,Margaret-Anne Lawlor,Jennifer Rowley.Young people’s use of online social networking sites - a uses and gratifications perspective[J]. Journal of Research in Interactive Marketing . 2010 (1) 被引量:1