摘要
葡萄产业是宁德福安市农民脱贫致富的支柱型产业之一,由于生鲜农产品冷链物流尚处于初级阶段,在外销过程中葡萄货损率较高。以福安市生鲜葡萄冷链物流作为研究对象,运用SWOT分析法,从优势、劣势、机遇、威胁4个角度分析了当前福安市生鲜葡萄冷链物流的现状,并提出相应的对策,以期对福安市农产品冷链物流又好又快发展产生积极推动作用。
Taking the fresh grapes cold chain logistics in Fu'an as the research object,this paper uses the SWOT analysis method to analyze the current situation of the fresh grape cold chain logistics system in Fu'an from the four angles of strengths and weaknesses,opportunities and threats,and puts forward the corresponding countermeasures,hoping to make a positive contribution to the good and fast development of the agricultural cold chain logistics industry in Fu'an.
作者
郑建平
Zheng Jianping(Ningde Vocational&Technical College,Fu'an 355000,China)
出处
《物流技术》
2019年第12期9-13,共5页
Logistics Technology
基金
福建省教育厅中青年教师教育科研项目（JAS161127）
关键词
SWOT分析
福安市
葡萄
冷链物流
发展战略
SWOT analysis
Fu'an
grape
cold chain logistics
development strategy
