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南宁香蕉产业发展SWOT分析及对策研究 被引量:1

Swot Analysis and Countermeasure Research on Banana Industry Development in Nanning
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摘要 广西南宁市作为全国香蕉种植的主要产地之一,具有得天独厚的自然条件与区位优势,形成了规模化、集约化的香蕉生产模式,辅之“南宁香蕉”地理品牌的发展,使南宁香蕉产业发展迅速,大力推动了当地乡村振兴的步伐。本文通过SWOT分析法,探究南宁香蕉产业的发展情况,摸清南宁香蕉产业发展的优势及劣势,并结合产业发展的机遇与威胁,从打造产品全产业链、强化品牌培育与宣传、完善冷链物流体系建设、推广标准化种植技术等方面提出建议,旨在为南宁香蕉产业健康与可持续发展提供参考。 Nanning,Guangxi,as one of the main producing areas of banana cultivation in China,has unique natural conditions and geographical advantages,and has formed a large-scale and intensive banana production model.With the development of the geographical brand "Nanning Banana",the banana industry in Nanning has developed rapidly,which has greatly promoted the pace of local rural revitalization.This paper explored the development of Nanning banana industry through SWOT analysis,and find out the advantages and disadvantages of Nanning banana industry development.Combined with the opportunities and threats of industrial development,this paper put forward some suggestions from the aspects of building the whole industrial chain of products,strengthening brand cultivation and publicity,improving the construction of cold chain logistics system and popularizing standardized planting techniques,so as to provide reference for the healthy and sustainable development of Nanning banana industry.
作者 高雅 GAO ya(School of Public Administration,Hohai University,Nanjing 211100,China)
出处 《特产研究》 2024年第1期182-186,共5页 Special Wild Economic Animal and Plant Research
关键词 南宁香蕉 香蕉产业 SWOT分析 Nanning banana banana industry SWOT analysis
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